Benefits of White Label Casino Software
What is White Label Casino Software? White Label is a constructive and functional solution for starting an online casino from scratch. It is a popular alternative to standalone casino business, and a widely used iGaming practice that has proven beneficial to numerous now-industry giants. The advantages of the White Label are multifold and will be thoroughly discussed in due course. Finally, the last thing you want to check before purchasing a white-label casino solution is the accepted payment methods. You can be sure that all major options are supported, e.g. Debit cards or PayPal, but depending on where you operator you might want to offer country-specific payment options. A white label casino or white label sports betting platform should provide the team behind the site a streamlined way to maintain it. They will be free to focus on actually running the business and serving customers, leaving all the complex technicalities to the professionals. White Label in online gambling is an optimal solution for start-up entrepreneurs. The cooperation conditions are simple and favorable: an experienced team of the large operator develops a turn-key online casino for a young brand promoting it, getting a certain percentage from the profit gained.
The most annoying and nerve-racking part of any business is obviously the beginning. Opening a new business takes investments, commitment, motivation and most importantly time, because you need time to develop and craft your product, while also keeping an eye on the budget and thinking about risks and potential failures. This is a huge dilemma for software companies – should we spend a year developing unique apps or just find somebody to do it for us and start business in a week? Believe it or not, but the second option is extremely popular. You probably would be surprised to find out that thousands of apps and games are not even made by the so called ‘creators’, but are claimed to be their own. There’s nothing criminal about it – white labeling is a perfectly legit business practice that involves selling blank or custom made casino software and giving companies the opportunity to brand them as their own. Why do companies choose to buy ready-made software instead of developing their own? Well, there is a whole spectrum of reasons, the most obvious indicator is money and time, but let’s look through a particularly interesting case of white labeled online casinos.
White label online casinos. The online casino world is not easy to own as one has to remit payments to gaming providers, the authority which issued the license, platform provider, payment systems, and national regulations (responsible for a tax receipt).
How Does White Labeling in Casinos Work?
Opening a casino establishment takes lots of work and commitment, and, yes, an online casino is an easier and cheaper venture, but it still involves dealing with lots of problems – the trickiest part is getting a gambling license and developing gambling software. This can take months, even years, before you start doing anything. If you’re inexperienced and eager to start business immediately, white labeling is the only solution that makes this work fast. Casino providers will basically give you a gambling starter kit with all the necessary ingredients to operate an online casino – you’ll get a license, a platform with casino software, hosting, customized payment systems, technical support and other services. These guys make a living by building gambling infrastructures, which means they have extensive knowledge on laws and regulations, plus loads of ready-made templates. That’s why for most casino operators it’s easier to buy their services and only worry about branding and marketing. Here are the main advantages of buying white label services from casinos providers:
- Ready-made casino software. It’s an all-included software package that’s ready to go, so you can start operating in a matter of weeks.
- Gambling license. Getting a casino license is a difficult task. White labeling simplifies this by leaving all of the heavy work to professionals.
- Payments processing. A good white label solution will handle all aspects of payments, including risk management and fraud detection and prevention.
- Customer support. Casino providers offer an integrated customer support service in the package.
Avoid Mistakes
Sounds exciting? It really does. The idea of starting a casino gig in a few weeks for $10 000 instead of a $100 000 sounds very juicy and tempting. You can even get it cheaper – starting a white label casino can cost anywhere between $1000 and $10 000. However, some factors might spoil the fun. While offering lower prices, white label casino providers also charge higher revenue sharing fees in order to cover their own licensing, support and maintenance costs. This basically turns the casino provider into a landlord and the operator into tenant that pays rent every month. Another disadvantage, ironically, is the fact that you get ready-made casino software, which means you can’t tamper much with it, and you have to work with what’s given. Your only way of making it in the business is creating a cool name and logo, providing a substantial marketing campaign and selling the same service dressed in different clothes. So, you could think that you’re getting handed everything on a plate, but actually you’re just getting a quick pass, without bearing any fruit. To make a name for your newly started casino, you’ll have to do the following things:
- Choose a memorable domain name;
- Come up with a brand name and logo;
- Develop your gaming website;
- Work heavily on marketing;
White Label Gambling Platform
These steps might sound like nothing special and rudimentary, but in reality they are the only aces you have to reach success in the world of white label casinos. The market is overloaded with white labeled casinos, which makes business incredibly competitive. Players are spoilt and they constantly seek unique experiences within games, so in some cases maybe it’s better to invest time in developing unique software that could catch a player’s eye. Unique casino software with good marketing is a lethal weapon of success in this business; if you have the resources, patience and time, you could reach even better results making everything from scratch. But nevertheless, white labeling is still great in almost every aspect. If you know how to play your cards, generic white label software combined with careful marketing can still bring you lots of sweet profit. Just consider the fact that you have to pay service setup fees and there will some kind of revenue agreement with the provider, so decide and negotiate carefully before deciding on the final percentage. And make sure your casino provider has a good reputation, because you’ll be putting your money and legal confidence into them.
Should I Consider a White Label Solution?
White labeling is the fastest way to start an online casino without going through legal and financial struggles. It’s not perfect, but the advantages outweigh the disadvantages. Just be very careful with contracts an make sure you know your financial obligations to the provider. You might not get too much creative satisfaction when it comes to development, but you’ll certainly get a stable money making platform that can be fueled through fierce marketing. If you still have doubts, don’t hesitate to contact our team and get a free consultation.
The Gambling Commission (GC) regulates arcades, betting, bingo, casinos, gaming machine providers, gambling software providers, lottery operators and external lottery managers and remote gambling (online and by phone) that uses British-based equipment.
If you want to attrach UK players you will need a valid UK gambling license aswell, and if you also want to promote in the rest of Europe (valid countries) you will also need a second license (malta or Curacao license).
White Label Betting Site
In essence, offering gambling to UK players via platform and skin of white label provider not licensed by UK Gambling Commission is illegal.
In the UK, gambling winnings aren’t considered to be a taxable income, and therefore you won’t have to pay tax on anything you make through your betting or gaming. The government does tax the operators, but this has no effect on the customers.
White Label Casino
In the United Kingdom, unlike many regions around the world, the laws relating to online gambling are relatively straightforward. Some of the legislation in place is quite complicated, but this is only an issue for those that provide gambling services in some form. For UK residents looking to gamble the laws are, for the most part, pretty easy to understand.